When It Comes To Content, Creating Beats Curating
our content is king. The content you share online ultimately determines your social media success. If you aren't sharing relevant, engaging content with your fans and followers you aren't supplying value or giving your audience a reason to connect with you online. Good content is the backbone of any social media strategy, and it is impossible to excel in the social sphere without it. So where does good content come from? There are two options: you create it, or you curate it. Content is the currency of the social web, and creating good, original content is always the best way to go. However, creating valuable and compelling content may present a challenge for many businesses. Therefore, more and more brands are trying to establish themselves through content curation - rather than creation. Marketing expert Rohit Bhargava defines a content curator as:"someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.&q